How to Share Your Portfolio Website With Recruiters

You built a portfolio website. Great. Now how do you actually get recruiters to look at it?

The "build it and they will come" approach doesn't work. You need a strategy for getting your portfolio in front of the right eyes at the right time.

Here's exactly how to share your portfolio for maximum impact.

Where to Put Your Portfolio Link

On Your Resume

In the header: Right below your name and contact info. Make it the same weight as your email address.

Jane Smith
jane@email.com | linkedin.com/in/janesmith | janesmith.com

Why it works: Recruiters see it immediately. Curious ones click through for more context.

On LinkedIn

Custom URL field: LinkedIn has a dedicated website field in your profile. Use it.

In your about section: Mention your portfolio and link to it.

Featured section: Pin your portfolio as a featured link at the top of your profile.

Why it works: Recruiters live on LinkedIn. Make your portfolio easy to find.

In Your Email Signature

Every email you send becomes an opportunity:

Jane Smith
Product Designer
janesmith.com

Why it works: Passive distribution. Every correspondence shares your portfolio automatically.

On Business Cards

If you use them, include your portfolio URL. Keep it simple and memorable.

How to Share Proactively

When Applying to Jobs

Don't just submit a resume. In your cover letter or application notes:

"You can see examples of my work at janesmith.com, including the e-commerce redesign mentioned above."

Why it works: Shows initiative and makes it easy to evaluate your work.

When Following Up After Interviews

Post-interview email:

"Thanks for the conversation today. As we discussed my experience with [topic], you might find my case study on [project] helpful: janesmith.com/project-name"

Why it works: Provides specific, relevant evidence for what you discussed.

When Networking

After meeting someone relevant:

"Great connecting with you at [event]. Here's my portfolio with more about my work: janesmith.com"

Why it works: Gives context and makes you memorable.

On Social Media

When relevant, share portfolio updates:

"Just updated my portfolio with my latest project—here's how we increased user retention by 35%: janesmith.com/new-project"

Why it works: Shows active career development and provides social proof.

Common Mistakes to Avoid

Sharing Too Aggressively

Don't spam every message with your portfolio link. Be strategic and contextual.

Bad: "Hi, check out my portfolio!" Good: "Based on what you mentioned about needing someone with e-commerce experience, here's a relevant case study from my portfolio..."

Using the Wrong Link

If your portfolio has multiple projects, share specific, relevant pages—not just the homepage.

For a specific role: Link directly to the most relevant project. For general networking: The homepage is fine.

Broken Links

Test your links regularly. Nothing kills credibility faster than a 404 error.

Outdated Content

If you're sharing your portfolio actively, make sure it's current. Remove old work that doesn't represent your current skills.

What Recruiters Actually Want to See

When recruiters click through, they're looking for:

Quick validation: Does this person's work match what they claimed on their resume?

Quality evidence: Are there real examples, not just descriptions?

Relevant experience: Have they done work similar to what we need?

Professionalism: Does the site itself look well-made?

Make these answers obvious within seconds of landing on your site.

Tracking Portfolio Performance

If your portfolio builder offers analytics, pay attention to:

• Which pages get the most views
• Where traffic comes from
• How long people stay

This tells you what's working and what to emphasize.

The Best Time to Share

Immediately after connecting: When someone asks for more information about your work.

When contextually relevant: During discussions about your experience.

Not: Randomly without context or relationship.

Timing matters. Share when there's genuine interest, not as a cold pitch.

Making It Easy to Remember

If possible, get a simple, memorable URL:

• yourname.com
• yourname.pastefolio.com

Avoid long URLs with random characters. Simple = shareable.

Quick Action Checklist

Right now, add your portfolio to:

• Resume header
• LinkedIn profile (URL field + featured section)
• Email signature
• Any job board profiles

This week:

• Update any outdated content
• Test all links
• Prepare 2-3 ways to share it contextually

Ongoing:

• Share when relevant in conversations
• Update with new work
• Track what's working

Your portfolio only creates opportunities when people see it. Put it where they'll find it, share it when it's relevant, and make sure it represents your best work.

The portfolio you share is the portfolio that works.